Unlocking Growth with Key Campaigns: How RallyHere Powers Player Engagement and Acquisition

Engaging players of your game—whether they are first-time visitors or veterans returning after a hiatus—is crucial to long-term success. One of the most effective strategies for player acquisition and retention is through campaigns focused on distributing game codes, or keys, for a game. RallyHere seamlessly supports and scales these efforts across multiple channels, ensuring both developer efficiency and players’ excitement.

What Are Key Campaigns?

Key campaigns involve distributing game codes to players through various channels, encouraging new users to join the game or enticing lapsed players to return. These campaigns amplify reach, connect with untapped audiences, and reward existing communities to drive engagement and loyalty. RallyHere’s platform powers a variety of key campaigns, enabling game teams to run these initiatives smoothly, securely, and at scale.

Types of Key Campaigns

Over the years, RallyHere has facilitated numerous types of key campaigns, each tailored to meet the needs of game teams and players. Here are some of the most impactful ways we’ve brought new and returning players to games using key distribution:

1. Twitch Drops
Through partnerships with streamers on Twitch, game teams can distribute keys directly to viewers during live streams, rewarding engagement and increasing visibility.

2. Convention Code Cards
Physical code cards remain a popular way to onboard new players at gaming conventions and industry events or share exclusive rewards with existing players.

3. Partner Giveaways
Studios collaborate with influencers, brands, and partners for large-scale giveaways, whether digital codes or physical cards.

4. Press and Content Creator Giveaways
Providing press and content creators exclusive access to game codes helps amplify a game’s reach across social media and content platforms.

5. OEM Deals
Codes are bundled with physical products (e.g., a graphics card or PC purchase)

6. Friend Distribution
Players can receive additional keys through premium purchases, DLC bundles, or targeted email campaigns, making it easy for them to invite friends to join the game.

7. Online Activations (Treasure Hunts and More)
Beyond conventional distribution methods, the RallyHere platform supports innovative online activations such as treasure hunts, where players can search for redeemable keys through various game channels. These unique campaigns create excitement and community engagement, boosting brand loyalty.

The Power of Key Campaigns

Key campaigns are a versatile tool for both player acquisition and retention since keys can help introduce new players to the game while also offering lapsed players an incentive to return. Moreover, key campaigns can be customized to match the goals of the game and audience, whether that’s boosting a game’s presence during a major in-game event or reigniting interest in a long-established title.

At RallyHere, we take pride in offering a robust, scalable platform that effortlessly handles key distribution, redemption, and tracking. By supporting multiple types of campaigns, we enable game teams to focus on creating great experiences while we manage the technical challenges behind the scenes.

Effortless, Effective Key Campaigns with RallyHere

RallyHere provides all the tools you need for a successful key campaign. We break key campaigns into two categories based on how the player will claim a key or code: External Key Campaigns and Promo Codes.

Setting up an external key campaign within RallyHere is simple, with Twitch Drops being a common use case. External key campaigns are configured through RallyHere’s developer portal by navigating to the appropriate Sandbox. Game teams can create a new external key campaign by specifying the name of the campaign and the types of keys (e.g., “Steam, Xbox, PSN, Epic, Nintendo”). This field accepts a comma-separated list, providing flexibility for any key types. Once the campaign is defined, the next step is to upload the keys.

Processing these campaigns is just as simple. For first-party social platforms like Twitch, RallyHere has native integration that allows players to link their Twitch account and redeem keys without re-entering them. This is accomplished by configuring the entitlement SKU in RallyHere, which translates what’s been given to the player, whether it’s in-game rewards or an external key claim. To claim the key, players can link their Twitch account on the game or publisher’s website, which uses RallyHere’s APIs to validate the entitlements and allow players to redeem keys for the platform of their choice.

Additionally, RallyHere enables studios to distribute additional unclaimed keys to players purchasing premium DLC or bundles, allowing them to invite friends. This configuration is part of the entitlement SKU setup for the premium DLC or bundles. Once a player purchases the content, the system allocates unclaimed keys to their inventory, which they can then share with friends.

Promo Codes

RallyHere also supports in-game code redemption. This is done by creating a promotion in RallyHere’s Developer Portal, including details such as name, description, the in-game loot, the number of redemptions allowed per player, expiration dates, and the maximum uses for reusable codes.

Custom Key Codes

RallyHere can also generate promo codes for you. Once the promotion definition is set, the process involves selecting the promotion, defining any required code prefix, and specifying the number of codes to generate. The system will then generate the codes, which are immediately active and redeemable in-game for the defined rewards.

Analytics

Understanding the impact of key campaigns is essential. RallyHere’s General Event Tracking System (GETs) can provide valuable insights such as the number of players that claimed a key from the game site, player locations, and overall campaign success. These customizable reports help game teams assess the effectiveness of their campaigns. With RallyHere, game teams can confidently execute key campaigns knowing they have a robust system in place to manage distribution, redemption, and tracking. From Twitch Drops to treasure hunts, our platform provides the flexibility and power needed to maximize your campaign’s success.

The RallyHere Player Management solution offers a comprehensive suite of tools that not only enhance player services but also include essential trust and safety features to address disruptive behavior.

Want to learn more about what RallyHere can do for you? Schedule a 30 minute consultation or reach us at contact@rallyhere.gg.